Pharmaceutical marketing today: It’s about the drugs, not the user Pharmaceutical marketing is big business and it continues to grow at a rapid rate. In fact, the marketing spend in the pharmaceutical sector has increased by nearly 70% in the past 20 years and now totals nearly $30 billion dollars.1 The question is whether the current approach to pharma marketing …
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The project control system can be defined as the process of managing the planned project by understanding the scope of the project, monitoring the work performed for it, and then tracking the actual project performance so that it conforms to the stages of the first plan that were drawn for it, so that it does not deviate from it by …
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Over the past couple of years, there have been many pharma company challenges. The global pandemic created an unprecedented demand for vaccines, shut down many clinical trials, and resulted in a worldwide PPE shortage. And now, almost at the end of 2022, the industry is still scrambling to catch up. The pharmaceutical industry still faces significant challenges and is looking …
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